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Privacy Policy

Hershey Entertainment & Resorts

Privacy Policy

Effective date: March 1, 2022

Please review this privacy policy and the terms of use for the sites carefully. Your use of the sites signifies your agreement to this Privacy Policy and Conditions of Use.

Our Commitment To Privacy

Hershey Entertainment & Resorts Company ("HE&R" or "we" or "us" or "our") is committed to respecting your privacy. It is our policy to provide on-line content and services in a way that strives to minimize the collection of information from our customers. This privacy policy ("Privacy Policy") describes the types of information collected from you, what we do with it, with whom we share it, and how you can correct or change such information, including how we may collect information online at HersheyPA.com, HersheyEntertainmentAndResorts.com, Hersheypark.com, HersheyLodge.com, TheHotelHershey.com, HersheyBears.com, HersheyEntertainment.com, ZooAmerica.com, MeltSpa.com, ChocolateSpa.com, HersheyCountryClub.com, HersheyMeetings.com, HersheyparkCampingResort.com and HersheyJobs.com, through our Hersheypark and Hershey Bears mobile apps and any of the other apps or websites owned or operated by HE&R (together, the "Sites"). This Privacy Policy does not apply to the websites owned and operated by The Hershey Company. It is your responsibility to review this Privacy Policy carefully, especially before providing any personal information through our Sites.

The Information We Collect

We may collect this information about you automatically or when you provide it to us. This may include personal information, which is any information that identifies, describes, relates to, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household (“Personal Information”).

Automatic Collection of Information: Our Sites may automatically collect information, including Personal Information, through the use of various technologies to track certain information about the visits to our Sites. For example, when you use the Sites, we may collect your IP address, which is a unique identifier that is associated with your computer. We analyze IP addresses in the aggregate for system administration purposes and to compile statistics that show the numbers and frequency of visitors to our Sites and its individual pages. These aggregated statistics are used internally to improve our Sites, for product development, and for marketing purposes generally. These aggregated statistics may also be provided to advertisers and other third parties. We collect this information using cookies and other technologies. For more information about our use of cookies, please see the section below entitled, “The Use Of Cookies And Similar Technologies.” We may also collect geo-location information from users who visit our Sites from, or install our Hersheypark or Hershey Bears mobile apps on, their mobile devices if you have allowed your device to share such information. We may also collect other information about you and your device, such as operating system, browser, and device ID.

Information You Provide to Us: When you contact us, visit us, or use the Sites, we may ask you to provide information such as your name, date of birth, email address, mailing address (including zip code), phone number, payment information, signature or electronic signature, or pictures (which you may take through our Hersheypark app). Some of this information may be Personal Information, either alone or in combination with other information.

The Use Of Cookies And Similar Technologies

In order to improve the Sites and provide more convenient, relevant experiences to our guests, we may use "cookies" and similar devices to track your activities on the Sites. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website again, the cookie allows that site or online service to recognize your browser. Cookies may store unique identifiers, user preferences and other information. Cookies help us track the number of users on the Sites, number of downloads, types of products and services used and to market our products and services to users. The information generated by the cookie about your use of the Site (including IP address) is transmitted to our data collection tool service providers.

Most Web browsers are initially set to accept cookies. If you prefer, you may be able to set your browser to refuse cookies or to alert you when cookies are being sent, but it is possible that some parts of the Sites will not function properly if you do so. Please recognize that browser blocking tools are not controlled by HE&R and we do not guarantee their effectiveness. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org.

Do Not Track

Some web browsers may also give you the ability to enable a "do not track" setting. This setting sends a signal to the websites you encounter while web browsing. This "do not track" signal is different from disabling certain forms of tracking by declining cookies in your browser settings, as browsers with the "do not track" setting enabled may still accept cookies. HE&R does not respond to web browser "do not track" signals at this time. If we do so in the future, we will describe how we do so in this Privacy Policy.

How We Use And Disclose Your Information

As described in detail below, we may use the information we collect, including your Personal Information, in many ways, such as by sending you promotional materials. In addition, as outlined below, you may unsubscribe or “optout” of certain uses of your Personal Information.

Use of Your Information:

Disclosure of Your Information

HE&R does not sell your Personal Information.

HE&R may disclose your Personal Information to a third party for a business purpose. When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep Personal Information confidential and not use it for any purpose except performing the contract.

Disclosures of Personal Information for a business purpose may include the following:

You May Encounter Third Party Links To Other Websites

You may encounter links to third party websites through the Sites. These third party websites do not follow this Privacy Policy. For instance, clicking on the logo or on links or other elements on the Sites may take you to an entirely different website owned and operated by a third party. Links to other sites may use our logo as a result of a co-branding/sponsorship agreement. These sites may send their own cookies to you and may collect information and make use of that information in ways that the Sites would not. Once you have left the Sites, this Privacy Policy will no longer apply to Personal Information or any other information collected from or provided by you to a third party. It is your sole responsibility to review the applicable privacy policy to determine how that third party or website will handle such information.

Rights And Choices Regarding Your Personal Information

Your Right to Unsubscribe from Marketing Communications

If you have previously provided contact information (which may include Personal Information) to HE&R and have subscribed to one or more email newsletters or are receiving emails or other communications that you no longer wish to receive, please discontinue your subscriptions by selecting the “unsubscribe” link at the bottom of any email message, or contact us at Webmaster@HersheyPA.com.

Your Right to Access Your Personal Information

You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Once we receive your request and verify your identity, we will disclose to you:

You may also request a portable copy of your Personal Information, which we will deliver to you in a readily usable format.

Your Right to Correct Your Personal Information

You have the right to correct any inaccurate Personal Information that we have collected from you. Once we receive your request and verify your identity, we will update the inaccurate information with the correct Personal Information that you provide to us.

Your Right to Delete Your Personal Information

You have the right to request that we delete the Personal Information that we have collected from you and retained, subject to certain exceptions. Once we receive your request and verify your identity, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.

We may deny your deletion request if retaining the Personal Information is necessary for us or our service provider(s) to:

Submitting an Access or Deletion Request

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by filling out this form: https://www.hersheypa.com/privacy/data-privacy-request.php, calling us tollfree at 1-800-HERSHEY, or visiting customer service at one of our properties. We will respond to you within 10 days of receiving your request with additional information. We will normally fulfill your request within 45 days, although in some instances we may require additional time. We may, however, be unable to fulfill your request if we cannot verify your identity or authority to make the request. If you provide written authorization for another person to submit requests on your behalf, we will verify your identity before responding to any such requests.


HE&R will not discriminate against you for exercising any of your rights described in this Privacy Policy.

Our Commitment To Children And Privacy

We recognize the need to provide additional privacy protections for children who visit the Sites. At various places on the Sites, we may ask users for their date of birth in order to verify their age. By using the Sites you agree to respond truthfully and accurately about your age. The Sites do not solicit or knowingly collect Personal Information from children under the age of 13 without verifiable parental consent. Children under 13 years of age are expressly prohibited from submitting or posting any Personal Information on the Sites.

Our Commitment To Information Security

HE&R takes reasonable security precautions designed to secure the Personal Information that you choose to provide against the loss, misuse, alteration, or unauthorized access of such Personal Information. Unfortunately, no transmission of information over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of HE&R to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, we cannot ensure or warrant the security of any Personal Information you transmit to us. Any such transmission is done at your own risk.

Changes To This Privacy Policy

From time to time, we may revise this Privacy Policy to reflect industry initiatives, changes in the law or technology, or changes in our practices regarding information collection and use. If we make revisions to the way we collect or use Personal Information or Anonymous Information, we may provide notice of those changes by either: (a) announcing the change on the homepage of the Sites or (b) taking such other action as we deem appropriate under the circumstances, including without limitation, posting the revised draft of this Privacy Policy on the Sites. You can determine when this Privacy Policy was last revised by referring to the “Effective Date” legend at the top of this page. Any changes to this Privacy Policy will become effective upon posting of the revised Privacy Policy on the Sites. By continuing to use the Sites or purchasing goods or services from us following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Privacy Policy, as it may be amended from time to time, in whole or in part, please do not continue using the Sites.


If you have any questions about this Privacy Policy, information gathered by the Sites, or about the operation of the Sites, please contact us at:

Website Manager
c/o Hershey Entertainment & Resorts Company
27 West Chocolate Ave.
Hershey, PA 17033

or via email at:

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