Milton Hershey Statue at Hersheypark

Board of Directors

Jane A. Cooper

Jane Cooper

Jane was appointed a Director of the company in December 2013. Jane serves as Chief Operating Officer of Herschend Family Entertainment Corporation (HFE), a premier privately-held theme park operation in the United States. Headquartered in Norcross, GA, Jane leads day‐to-day operations for all HFE properties. Prior to HFE, she served as President and CEO of Wannado Entertainment in Plantation, Florida. She oversaw the development and debut of Wannado City, America's first real play park for kids. An industry veteran, Jane's career encompasses 25+ years with Paramount Parks, and she served as President and CEO during the last 8 years of her tenure. She led the company's entertainment operations, including four of the top 30 theme parks in the U.S., two international theme parks, and the award-winning Star Trek: The Experience at the Las Vegas Hilton. A graduate of the University of Cincinnati with an MBA from Xavier, Jane currently serves as Chair of the IAAPA (International Association of Amusement Parks and Attractions) Foundation. She is also on the Board of the Central Piedmont Community College Foundation located in Charlotte, NC.

Jeanna M. Cullins

Jeanna M. Cullins

Jeanna was appointed a Director of the company in January 2016. Jeanna is a Partner at Aon Hewitt Investment Consulting and serves as the leader of the firm's Fiduciary Services Practice. Previously, she served as the Managing Director, Senior Vice President and Deputy General Counsel of Independent Fiduciary Services, Inc. in Washington, D.C. Jeanna has also served as the Executive Director and General Counsel of the D.C. Retirement Board as well as Legal Counsel for the D.C. Department of Finance and Revenue, both in Washington, D.C. A cum laude graduate of Brooklyn College, City University of New York, she received her Juris Doctor degree from the Georgetown University Law Center. Jeanna serves on the Illinois Student Assistance Commission Investment Advisory Panel. She is also a National Association of Corporate Directors Governance Fellow.

Jeffrey W. Jones

Jeffery W. Jones

Jeff was appointed a Director of the company in December 2013. Jeff retired from Vail Resorts, Inc. (NYSE Symbol: MTN) in December 2012, having served as CFO as well as President of Lodging, Retail, and Real Estate, and as a member of the Board. Prior to joining Vail, Jeff was CFO of multiple companies, primarily in the retail sector. Jeff currently is a member of the Boards of Directors of Noodles & Company (NASDAQ Symbol: NDLS), where he chairs the Audit Committee and is a member of the Compensation Committee, and Summit Hotel Properties (NYSE symbol: INN) where he serves as the Lead Independent Director, chairs the Audit Committee and serves on the Compensation Committee. He also serves on the U.S. Bank Advisory Board and the Board of Directors of the University of Colorado's Leeds School of Business. Jeff is a member of the Fathers' Day Council of the American Diabetes Association, where he was a 2012 Colorado Father of the Year Honoree. He is a graduate of Mercyhurst College (BA in Accounting and American Studies), and a member of the American Institute of Certified Public Accountants.

John K. Lawn

John K. Lawn

John was appointed a Director of the company in June 2017. John was elected Chief Executive Officer in June 2017 after serving as President since September 2016. He previously served as Vice President and Chief Operating Officer and held other leadership positions in the Entertainment division, including Director of Food & Beverage and Assistant General Manager of Hersheypark. Prior to joining the company, John worked with clients at Yankee Stadium, FedEx Field, and the Men's US Open Championships, as well as at other sporting venues and premier hospitality events throughout the country. John is a member of the Pennsylvania Restaurant & Lodging Association and the International Association of Amusement Parks and Attractions (IAAPA). He serves on the advisory board of Four Diamonds and the board of directors of the Pennsylvania Family Support Alliance.

Ann Yerger

Ann Yerger

Ann was appointed a Director of the company in February 2017. Ann is a corporate governance consultant, advising boards, institutional investors, and other members of the governance community on emerging trends and long-term developments in corporate governance. Her deep background in corporate governance includes service as Executive Director of Ernst & Young's Center for Board Matters and a 10-year leadership role as Executive Director of the Council of Institutional Investors headquartered in Washington, D.C. Experienced in regulatory issues, Ann was a member of the Investor Advisory Group of the Public Company Accounting Oversight Board and the Investor Advisory Committee of the US Securities and Exchange Commission. Ann is a Certified Financial Analyst (CFA) charter holder and a graduate of Duke University with an MBA from Tulane University. She also served on the Nasdaq Listing and Hearing Review Council, the CFA Institute Advisory Council, the Advisory Board of the Weinberg Center for Corporate Governance, and the US Treasury Department's Advisory Committee on the Auditing Profession. She is also a National Association of Corporate Directors Board Leadership Fellow.

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